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Screwing over your loyal re sellers customers to yell . com !!!

posted this on May 16, 2012, 12:35

Im sorry but i have to VENT here i really cant help but feel that wendy and MF as a whole have just screwed over there re sellers who have been making sites etc using what has and still is a great web building tool , However YELL sell websites custom built from £25 a month how can any re seller here compete with that ? Even worse is the fact that yell will soon advertise this new tool like ! and 1 web did and soon everyone will be building there own websites and you guessed those like myself who have been doing this as a re seller basically get fXXXd over after you've been taking our money for years





PS for anyone that wants a website to show up on all mobile devices and be just as good as MF but without being sold out or screwed over VISIT  easy to use full html5 website builder   That has just had some major investments so if i was you id leave a sinking ship clearly like the CEO HAS ! ! !



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Leila has replied to your posts on Facebook, but I'll reply here just in case anyone else was wondering about this.

First of all - I would suggest that everyone reads Wendy's Blog post, as it does give detail about the acquisition, and will help avoid any misunderstandings. For example; none of the management team are leaving as a result of this deal.

We remain committed to our existing customer base, and we're quite aware that we'd be nowhere without them. We have no intention of 'screwing over' Reseller account holders, and don't actually see that to be the case. Yell currently offer website packages based on completely different software, which isn't in direct competition with us - indeed; this is part of the reason that Yell were interested in Moonfruit in the first place. We will continue to sell sites under the Moonfruit brand, and the existing packages will continue to be available.

Whilst Yell are planning to offer the SiteMaker software to customers under their own brand, this is something that various partners have done for years, without noticeable harm to our Resellers. Some of these partners already offer design services in addition to use of the software.

Kind regards,


May 16, 2012, 14:23
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I'm a reseller and I think it's a good move.  It's been obvious for some time that moonfruit on its own couldn't sustain the level of growth, both in its customer base and in the technology driving the industry.  It had some investment in 2010 but that clearly wasn't enough to sustain the growth.  Yell is evidently cash-rich and planning to invest in moonfruit to ensure its continued growth. 

There will always be competitors willing to undercut; it's up to me to offer added value.  Moonfruit has always offered free sites, but many businesses recognise that professional design, copywriting and SEO are worth paying for.  Moonfruit also advertises - free sites which I subsidise(!).   I regularly see moonfruit Adwords entries on Google, advertising free sites to my clients, but none of my clients have ever indicated an interest in building their own site.

As I understand it, trendz85, the founders are contracted to stay with Yell for a 2 year minimum.  They've built up a multi-million pound company from scratch and all credit to them.  Full credit to the staff too - Yell clearly want the staff to stay on so obviously they must be valuable to the company.

Who knows how it will turn out, but it couldn't stay as it was and this appears to be a good move, as I see it.  Time will tell, but I'm looking forward to finding out!

May 16, 2012, 14:26
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you think its a good move ? When yell start advertising build your own website using this and people will not need a re seller and you will soon see your business shrink . Especially as yell offer fully managed websites from £25 a month while people on here expect a couple of hundred i doubt it. And do you really think you can offer better seo than yell ? you'de be very naive to think you can !  Software doesnt really matter when there buying up all the middle men they already bought the e commerce company Znode  to tighten there grip on the internet market they even admit it in the blog on


I just see this as a bad move tbh ok maybe for the one man bands who just have a single sites great news for them but for re sellers and stuff i think its an epic fail especially as your competition base kit who already have a full html5 WYSIWYG builder out on the market now  and receiving massive applause and investment. 

Multi million pound company ? they only have 4.8 mil in assets year ending 2011 and apprently and made a pre tax loss of 1.26 million

Moonfruit adverises free sites  buy yell advertise on the tele which if they did with this would kill yours and my re selling business

May 16, 2012, 17:25
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When yell start advertising build your own website using this and people will not need a re seller and you will soon see your business shrink .

Several large website builders already advertise on television and I've no evidence to suggest it's affected my business.  There will always be businesses which (a) haven't the time, resources, skill or inclination to build a website themselves, even if it's free; (b) would rather not deal with a mega-conglomerate; and (c) perceive my services to be of added value to them, even if it costs more.   It's possible that we operate in different markets and/or offer different services though, and therefore see things differently.

May 16, 2012, 17:39
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Beta testers

As you say yourself Yell already offer the £25 pound a month service,  so they were the competition before and yes they will contiune to be,  but in my opinion lotusleaf is right there are alway going to be those companies without time or resouces to do their own site. 

I don't see this as being a big issue.  If you move companies firstly think of the work involved in moving all the sites over?  are you expecting your clients to pay this or do it for free?

also you'll still be competing with yell for clients!!!
Maybe now moonfruit can throw more resouces at the projects they still need to do html5, etc.

May 17, 2012, 12:57
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html5 isnt an issue for me i dont just use moonfruit,

May 18, 2012, 17:38
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Who cares anyway! lol

VW own AUDI, LAMBORGHINI and SEAT, but everyone still buys the cars! :)

So Moonfruit are owned by a major company...oh no!  lol

We will all be just fine, trust me, I'm Claire and I know everything x

May 18, 2012, 22:46
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basekit - really not easy to use in my opinion... much rather have moonfruit any day, but unfortunately, some customers do not want flash-based sites, so hurry up with the html5! 

August 17, 2012, 01:21